What a dream project this was! I was able to collaborate with the incredibly sweet and talented Gillian Kirk on her new endeavor to open her dream bakeshop! With two beautifully paired fonts and a frame I custom illustrated, this logo flows perfectly to match the aesthetic of her bakery.

I had the pleasure of developing the branding and identity for the first annual McKinney Literary Festival! I created custom type, color palette, a custom pattern and print material for the conference.

I recently had the pleasure of working with the Cracker Barrel team on their activation at Bonnaroo! I was tasked with creating the mural filled with custom illustrations and hand lettering the headline for festival attendees to color-by-number. Elements of the mural were used throughout the activation footprint such as the official shirts, signage and the GIANT iconic rocking chair. Additionally I worked on the menu boards as well as the super cute enamel pins!

The Flamin’ Hot Spot was the second pop up restaurant brought to you by Cheetos & lived in the heart of LA for three days. Each fiery dish was created by celebrity chef and L.A. local Roy Choi to bring the heat. 

We took over Madera Kitchen in Los Angeles and to fully deck it out with two neon signs, an custom AR graffiti wall, one 12 ft. sequin wall (with lots of sequin pillows), faux fire wall, 6ft. Cheetos spray can, one lava floor and lots and lots of Cheetos!

Designed: Website, Menu + Additional Print Items, Interior Elements, Social Posts and Snapchat Filters
Art Direction: Food Photography

AWARDS / NOMINATIONS
PRO AWARDS
Gold - Best Buzz
Gold - Best Sampling or Trial Recruitment Campaign
Bronze - Best Campaign Targeting Millennials

PRESS
AdWeek
People
HYPEBEAST
Eater LA
NBC Los Angles
Food and Wine

Poder Quince is a movement that works to build a culture of voting rooted in the power of quinceañeras and the Latino way of life.

For this campaign, the client wanted a design with a modern, feminine & powerful feel. The logo is made up of a bold modern font paired with custom script lettering I created, which makes for the perfect combination to convey the delicate power behind this movement.

The color palette was carefully crafted to break out of the pinks & purples of the classic quinceañera vibe & to bring in more playful & vibrant tones. This also makes for exciting & eye catching visuals whenever Jolt is displayed at large quinceañeras expos, which was a key ask from the client for this campaign.

For this Cheetos Halloween campaign we were inspired by the old fortune telling machines, like the infamous Zoltar. The promo consisted of a microsite, packaging snipe and back panel, in-store POS fully decked out in spooky, fortune teller Chester as well as some paid social!

I was fortunate enough to work with the Cheetos brand to create the restaurant's logo, complete with custom lettering done by yours truly! In addition to the logo, I played a large part in various other pieces all the way from mood boards, for the restaurant look & feel, to the "Pawtty" sign (Cheetah speak for potty). The brand also had me create four custom Snapchat geo filters! I was so excited for the restaurant to fully roll out during New York Restaurant Week & to see this baby shining bright as a sign in the heart of Tribeca! 

Designed: Branding, Identity, Print, Collateral

This was a fun passion project of mine! I hand lettered each title and ingredient labels, did the staging and photography, as well as the photo editing.

A handful of social posts I designed and art directed for Ruffles social media platforms.

A custom website full of subtle animations and illustrations that were combined with dynamic photography to form a beautiful and responsive site, designed by yours truly.

For this project, I was part of a team that began this project by creating a fresh brand identity for Hawk, then used the branding to create an interactive website, a product catalog design, and print collateral for the company.

An interactive app that supports Denton Radio’s listening program, as well as their event calendar. I was lead UI/UX designer and Art Director on this project.

For Authentic Yoga Life, I was part of a design team that worked to create a custom website to support their class schedule and registration system while using a hip and colorful web design to show off their unique personality.

They Win You Score was an NFL partnership football program featuring Tostitos and Doritos. It included a program branded microsite, packaging and in store displays

Coordi-Care was an app I designed to be extremely easy for busy doctors. The goal was to increase efficiency and decrease amount of time filling out forms when visiting their patients. The app is currently being developed for iOS.

This project was for Ekotrope’s Total Cost of Ownership tool, which is a kiosk app that helps homeowners calculate the true cost of ownership before they purchase their new or pre-owned home. I was in charge of design and UI. I was also able to design a shiny new homepage for Ekotrope’s website!

During my time at a small startup, I was asked to create multiple unique label illustrations for the Holy Kombucha line of beverages, minus a couple of seasonal & specialty flavors.  I was also a lead in the updates to their branding, color pallets & strong layouts with legible but fun type.

Designed: Brand Update, Print, Illustrations Across All Flavors